Fashion Forward

wut is it? A game changer for style conscious urban bicyclists everywhere (including me)… the invisible helmet. I recently became a city bicyclist, after years of wanting to own a bike, I finally jumped the gun and got one. It has changed my nyc commuting life for good. But of course my worried parents made me promise to wear a helmet, and with little protest I agreed. (I value my life over my fashion choices… nyc taxi cabs are lethal.)

Swedish engineering company  Hövding created this fashion forward design. It is a neck collar you zip around your neck that inflates within 100 milliseconds once the sensors detect abnormal movement… so essentially an airbag for your head. The collars come in different colors and designs that can be changed daily to match your outfit… this is too good, a stylish neck scarf and no helmet hair? Where do I sign up.

Watch the video below for details… skip to the end it see how it works 

The Invisible Bicycle Helmet | Fredrik Gertten from Focus Forward Films on Vimeo.

Click here to read further information 

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