Monthly Archives: April 2011


wut is it? The behind the scenes footage of the photo
shoot for the Spring 11 ad campaign. I was fortunate
enough to be able to make it to the shoot to see these
fantastic looks in person. This video highlights the
simplistic, classic, yet fashion forward motif my dad
carries throughout every J Brand project. I am a big
advocate of going back to the basics, so the looks being
inspired by some of my all time favorites; Audrey
Hepburn, Steve McQueen, Marlon Brando, Katherine
Hepburn etc... shear genius.
The team does it again...
Here are 2 looks out in the mag's right now


Lykke Love

who is she? Lykke Li, if you weren't already aware of 
this Swedish sensation, google now, get familiar, and 
fall in love. Not only is her music unique, emotional, 
catchy, and on repeat in my daily life these days, but 
her personal style, and attitude define my way of life.  
Li is a current role model of mine, she dresses 
authentically her own, and she is not afraid to say 
exactly what she thinks.

After reading the Fader magazine article which was 
mostly her streaming conscience on the music world, 
love, and living, my admiration for her was fortified. 
She admitted digging deep was hard for her sophomore 
record, and acknowledged learning that relationships 
should be easy, and grow at a slow pace; that this 
infatuation "love at first sight" is bullshit, and never 
works out. She has balls to speak authentically, and it's 
comforting to hear her praise the strength in a 
developing love, and exploiting the disasters in fast 
paced toxic love. More people need to jump  on her 
train of thought

She wears an over abundance of rings, and everything 
over-sized... I think my reasons for Lykke love are 

Here is one of my favorite videos of her singing with 
Bon Iver in Venice, Cali... golden

Backstage Pass

wut is it? Backstage photos from V magazine of favorite
designers from fall'11 fashion weeks. It's a more fun way
to digest fall trends.

Lanvin, my monochromatic lover...

Obsessed with the hats. They stuck to their beautiful, clean,
but perfectly french-chic aesthetic they exude every season,
that rose dress is a stunner. 

Balmain, just observe and take in

LOVE to see high neck lines. Very bold and daring
Mr. Decarnin... this was a success in my eyes. 

Vivienne Westwood, I have to give her props for going there
and doing it well

This is how you make a statement. Lady Gaga will be all over
that gold suit... calling it now.

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